open source · waitlist open · first wave ships this summer

One engine. Every
channel. No more
copy-paste.

✦ Create in Telegram or the web studio✦ Publish to YouTube + Telegram channels✦ MIT licensed — self-host anytime

Join the waitlist

Herald rolls out in waves, earliest first. 1,247 people are already in line.

no spam. one email when your spot opens.

01 / WHAT

Brief it. Shape it. Ship it.

Herald is three surfaces around one engine — a bot that creates, a studio that refines, a publisher that posts.

SURFACE 01 · TELEGRAM

The bot.

Message @heraldbot like a teammate — "/design a launch teaser, gold on ink." Finished designs and clips come back in the chat, sized for every format.

telegram-native

SURFACE 02 · WEB APP

The studio.

Open any draft in the browser to fine-tune — swap headlines, reorder frames, lock it to your brand kit. You never start from a blank canvas.

no blank canvas

SURFACE 03 · AUTO-POST

The publisher.

Connect YouTube and your Telegram channels once. Herald schedules and posts on time — right sizes, right captions, every channel.

set & forget

02 / TOUR

A short tour, on every screen.

The studio on your laptop, the queue on your tablet, the bot in your pocket — one engine underneath.

app.herald.dev/studio

● 3 channels connected

Studio › launch-week › teaser 03/12

Launch week — teaser set

Brief · "10-second teaser + square + story for Tuesday's launch. Ink on cream, gold accent, no stock photos." — 3 formats generated, brand kit applied.

FORMATS

wide · sq · story

RENDER

8.2s

from brief

QUEUE

this week

CHANNELS

YT + 2 TG

SHIP DAY.

JULY 21 · @HERALD

1920×1080 · YT

SHIP
DAY.

1080×1080 · TG

SHIP
DAY.

1080×1920 · Shorts

Publish queue

YT · Shortstue 09:00queued

TG · @herald_dailytue 09:00queued

YT · videowed 18:00render

TG · @founders_logthu 08:30draft

TG · @herald_ruthu 08:30draft

This week

12 posts

3 channels · zero copy-paste

HQueue

● LIVE

12 posts, across 3 channels.

Tap any row to edit or approve.

ALL 12YT 5TG 7

SHIP DAY. — teaser

YT Shorts · tue 09:00

queued

SHIP DAY. — square

@herald_daily · tue 09:00

queued

Launch vlog, ep. 1

YT video · wed 18:00

render

Founder note #12

@founders_log · thu 08:30

draft

9:41●●● 5G

‹H

@heraldbot

● online

/design launch teaser, gold on ink, 10 seconds

Launch teaser — ready.

3 formats · 8.2s · brand kit ✓

WIDE 10sSQ + STORY

Post →Edit

/post tue 09:00

✓ queued · YouTube + 2 channels

Message @heraldbot›

TABLET · QUEUE

PHONE · @HERALDBOT

↪ one engine, every surface.

the right rail is your channel quilt.

↑ approve from the tablet.

✦ the bot lives in your pocket.

03 / HOW

Three steps, then it's routine.

No onboarding maze. Talk to the bot, glance at the studio, connect your channels.

STEP 01

Brief the bot.

Tell @heraldbot what you need in plain words — format, mood, deadline. Drafts and clips come back right in the chat.

you › /design launch teaser,
gold on ink, 10 seconds
herald › rendering… 3 formats
herald › ✓ done · reply /post

STEP 02

Polish in the studio.

Every draft opens in the web app. Swap copy, reorder frames, lock it to the brand kit — then approve.

→ studio · launch-week
brand kit · applied
edits · headline, 2 frames
status · approved ✓

STEP 03

Publish everywhere at once.

Herald posts to YouTube and your Telegram channels on schedule — right sizes, right captions, zero copy-paste.

publish › youtube + 2 tg
schedule · tue 09:00
status · queued (12)
copy-paste · 0

04 / OPEN SOURCE

Open source, actually.

MIT licensed, self-hostable, no open-core bait. The waitlist is for the hosted cloud — the code won't make you wait.

★ MIT license — the whole engine, not a demo
★ docker compose up and it runs
★ bring your own model + channel keys
★ your data stays in your database
★ Star on GitHubMIT

$ git clone github.com/heraldhq/herald
$ cd herald && docker compose up
→ studio    · localhost:3000
→ bot       · @your_herald_bot
→ publisher · connect a channel

05 / FAQ

Questions we get a lot.

What exactly is Herald?

A content engine. You brief it — in Telegram or the web studio — and it turns the brief into finished designs and clips, then publishes them to YouTube and your Telegram channels. One brief → every format → every channel.

When do I get access?

We open the door in waves every couple of weeks, earliest sign-ups first. The repo is public from day one — the waitlist is only for the hosted cloud.

Which channels at launch?

YouTube (videos + Shorts) and Telegram channels. X, LinkedIn and Instagram are on the roadmap — waitlist votes decide the order.

Is it really open source?

Yes — MIT, the whole engine. Self-host it tonight with docker compose, bring your own model and channel keys, keep your data in your own database.

Do I need design skills?

No. Set a brand kit once — colors, fonts, logo — and the bot drafts, you approve. The studio is there when you want to push pixels yourself.